Influencer relations & marketing (scouting and engagement / campaigns / etc.), Media planning and buying, Social Media Management
Industry
Sports / Fitness and Hobbies
irj ide
helloka
Client name
Dare 2B
Country
Ireland
Summary
Dare 2b are all about the great outdoors so it was important to tie this into any activity we did. This feed through in all our messaging for the campaign.
Strategy
Our tools and tactics centred on media and influencer relations and utilised the power of their renowned brand ambassador –Jenson Button to secure national media engagement to support key brand objectives:
Execution
We developed a tailored campaign that was focused on three phases:
Pre-launch: media outreach targeting fashion feature
Launch brand activation: exclusive outdoor brand activation & exclusive one-to-one interview with brand ambassador J Button
Post event: influencer gifting and dual competition with Ireland’s number one outdoors magazine
Results
Ireland AMfashion segment featured Dare 2b Jenson Button collection products
Secured exclusive interview onThe Six O’ClockShowwith Jenson Button
Brand mentions: 19 (media) & 53 (social)
OTS (Opportunities to See): 99k (social) & 3.9 million (media)
IG followers increased by 10%
